The Internet is taken by surprise as Microsoft and Yahoo partnership has finally taken place. Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies’ premium search advertisers. The term of the agreement is 10 years.

Official press release here.

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Yahoo and Google have confirmed that they are entering into a partnership for search advertising. Google mentions that the deal is not a merger but rather, Google are merely providing access to their advertising technology to Yahoo! through their AdSense program.

Check out Google’s blog post on the agreement here.

What’s your say on the partnership?

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