Why So Serious
The Dark Knight movie has launched a viral marketing game on April 30 at www.whysoserious.com/itsallpartoftheplan/. Twelve various groups around the world met up and went on a hunt for answers throughout the city, counting trees and stairs, to unlock a safe online and eventually see the new trailer in the theater.
Interesting, but how would the viral marketing effort turns out? We can only know the answer when the movie is launched in theater this July.
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