Google Analytics has come out with a new feature — Benchmarking which is still in beta. Benchmarking is an optional Google Analytics service and is located under the “Visitors” section of your reports.

What is Benchmarking?

Benchmarking shows how your website’s statistics compare against other industry verticals. In the beta version of this service, you are able to compare your site’s Visits, Pageviews, Pages per Visit, Bounce Rate, Average Time on Site, and New Visits data against benchmark data from categories of other participating websites. From this data, you know where your site stands among your own niche market and you can use the data to gain broader context for your site so you can identify additional opportunities to improve your site’s metrics.

Google Analytics’ Benchmarking Service

How to Enable Benchmarking?

As this service is only available for those who share the account data in an anonymous, aggregated format, you must select the option to share your Analytics data “Anonymously with Google and the benchmarking service” from the Edit Account and Data Sharing Settings page. To get to this page, click the link that says “Edit Account and Data Sharing Settings” from the Analytics Settings page (the first page you see after logging into your Google Analytics account).

Need Help?

If you need more help on using the benchmarking service, visit Google Analytics Help Center.

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